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Research papers
The significance and value of fashion in the transition from childhood to adolescence
This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...
Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Alessandro Paris
June 15, 1992
Research papers
Understanding the new generation
The central tenet of this paper is to go beyond standard demographics and look in detail at one specific demographic group: Young people aged 13-25 in Saudi Arabia. 3845 young people were interviewed across the Kingdom. The overall objective was to...
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Anne Sayers
June 15, 1992
Research papers
The elderly segment of the Italian population
This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...
Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Paolo Anselmi
Company: GfK
June 15, 1989
Research papers
Human motivation and quality marketing in a changing world
We are all aware that our world is changing rapidly and significantly. This is true on every levelâindividual, family, community, organisational, cultural and global. In this paper I focus on the individual and global levels, as they are...
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Barry McWaters
June 15, 1983
Research papers
The everyday-life-approach as a new research perspective in opinion and marketing research
The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
Research papers
